Saturday, September 25, 2021
Home > The Country > New MD of JRG Dubai eyes ‘mission sustainability’

Local homegrown hospitality management company, JRG Dubai, has appointed Spencer Ayers as its new Managing Director. Ayers assumes the role after amassing three decades of senior-level food and beverage sector experience at the UAE’s Bateel International LLC, Le Pain Quotidien and AlShaya Group International, as well as various positions in the United Kingdom.

Having been impressed by JRG Dubai’s recent successes in overhauling operations, future-proofing and consolidation, Ayers is eager to enhance the company’s fiscal success and brand evolution.

“The ultimate priority is sustainability. In its purest form, success equals growth and we want to continue seeing growth across our existing concepts and the portfolio’s overall brand count. We have wonderful concepts that appeal to tourists or to residents, but we must endeavour to be even more attractive to domestic diners. To achieve that, we need agile and accessible concepts to safeguard our longevity and grow our resonance with the consumers we serve. Concepts that connect to our consumers will boost loyalty. When married with our operational experience and value offering, this enhanced loyalty will ensure our long-term financial sustainability,” said Ayers.

With JRG Dubai currently operating 17 restaurants (4 of which are in the pipeline) and 11 brands – including casual dining concepts, The Noodle House, Trattoria Toscana and Perry & Blackwelder’s; premium or upscale venues such as Pierchic, Pai Thai and Segreto; as well as more recent launches in Flow at Jumeirah Emirates Towers, and The Duck Hook and Hillhouse Brasserie at Dubai Hills Golf Club, Ayers believes future additions to the portfolio are inevitable.

To learn more about JRG Dubai, click here. If you enjoyed this story, you may be interested in reading more of our UAE-based stories here.

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