UAE-based brand development firm, Ymakan, have announced a new collaboration with PROMED Italian Food Service, in a bid to bring a unique proposition for the HORECA industry in the Middle East.
This unique “one-stop Italian shop” concept offers an extensive range of selected Italian products from a one-source supplier, whereby supplies of frozen, chilled and dry goods are stored in PROMED’s multi-temperature warehouses in Bari, Italy before being shipped directly to the UAE. This gives UAE chefs the opportunity to purchase a range of different products in any desired quantity.
PROMED Ship Chandler have been sourcing and supplying Italian ingredients for the last two decades for food groups and catering companies worldwide, supplying huge volumes to military contingents in Afghanistan and Lebanon, as well as the Spanish Navy, Italian Army and UK RAF bases in Italy.
PROMED Italian Food Service have been testing this concept since 2013, supplying the UAE cruise market, Thai and Chinese HORECA market, and NATO military bases in Kosovo.
With “buying and selling” as the main engine, it is their services that emphasize their business concept. An extensive assortment of more than 400 Italian food items from a single source; mixed or full loads consolidated at their warehouse and sent by ship or airfreight that reach any destination where genuine Italian food is needed.
Constantino Zavoianni, vice president and co-owner of PROMED Italian Food Service, said, “After spending a lot of time researching the Middle Eastern HORECA market and trying to understand the challenges that chefs and distributors face, it was clear that quality vs cost was one challenge – mainly as not every chef or distributor requires containers of a product, therefore has to opt for their second choice or pay a higher price. This way, we can offer the distributor and chefs mixed containers of Italian products so they can better serve the HORECA industry in the Middle East.”
Orders can be executed on a customised basis, thanks to PROMED’s optimised logistical facilities. Quantity, delivery and assortment can also be adjusted to specific needs. For distributors, PROMED will provide just one set of shipping documents, which resolves a “big headache” for them.