The luxury hospitality supplier has launched in the UAE, bringing its plastic-free single-serve condiments to the GCC through a partnership between ABC Ventures and Mazal Hospitality
Le Must has launched in the UAE, marking its entry into the GCC. The brand supplies luxury hotels, including Four Seasons, The Ritz-Carlton, Mandarin Oriental, Waldorf Astoria, St. Regis, and Aman, across the United States, Mexico, and the Caribbean.
Its plastic-free single-serve range includes preserves, honey, condiments, hot sauces, mini olive oils, balsamic vinaigrettes and sugar. The brand is also introducing compostable packaging, starting with its sugar packets, for use in hotels, lounges, cruise lines and private aviation.
“The UAE sets the global standard for hospitality, and its guests notice every detail,” said Moshe Cohen, Founder and CEO of Le Must. “Our promise is that the smallest touch on a breakfast tray reflects the excellence of the entire stay. True luxury today must also be responsible, which is why plastic-free and compostable packaging sits at the heart of everything we make. We chose ABC Ventures to lead our entry into the Gulf because they know this market from the inside, and in luxury hospitality the right introductions make all the difference.”
ABC Ventures supports international food, beverage and hospitality brands with GCC market entry, distributor partnerships, HORECA development, trade launches and brand representation. ABC Ventures is overseeing Le Must’s GCC launch, managing its distribution partnership with Mazal Hospitality and introducing the brand to regional hotel groups.
“GCC hoteliers want brands that combine excellence with responsibility, and Le Must has already proven itself in the finest hotels of the Americas,” said Alexandra Leveau, Founder and Managing Director of ABC Ventures. “Bringing an international brand into the Gulf takes more than a great product. It takes the right partners, the right properties and a team on the ground every day. That is what ABC Ventures does, and Le Must is exactly the kind of brand we built the company for.”
Mazal Hospitality, a Dubai-based supplier of premium hospitality products founded by Franck Salama, will handle regional distribution. “Hotels across the Gulf ask for products that are as beautiful as they are impeccable, and Le Must delivers exactly that,” said Salama, Founder and CEO of Mazal Hospitality.
Hotels and hospitality groups can request samples and pricing through Mazal Hospitality. Brands seeking GCC market entry can contact ABC Ventures at abcventures.org.
