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The Pro Chef Middle East

After securing distribution with Bidfood UAE, St. Pierre is now available in the country

St. Pierre UAE

Bidfood UAE, a leading multi-channel foodservice provider of international F&B brands and part of the Bidcorp Group, revealed a distribution agreement with St. Pierre. The top brioche brand, as part of its arrangement with Bidfood UAE, will now be supplied to the foodservice sector nationwide.

From St. Pierre Brioche Burger Buns to St. Pierre Seeded Brioche Burger Buns and St Pierre Sliced Brioche Loaves, the brioche brand will bring a taste of Paris to the UAE.

Hisham Al Jamil, Bidfood Middle East CEO expressed delight in partnering with St. Pierre, a brand whose quality and excellence lives up to the reputation and commented that the partnership will allow a response to increasing demand for bakery products in the UAE, further strengthening their foodservice offering in the region.

Mark Frossell, Commercial Manager for St Pierre, stated that the expansion into the foodservice sector with Bidfood UAE is part of their mission to help make premium, quality products accessible to everyone, because offering a superior product means the ability to elevate meals and deliver an experience that helps to make ‘everyday’ magnifique.

 Bidfood UAE, part of JSE-listed Bidcorp Group, caters to all seven Emirates through an extensive category and brand portfolio of more than 20 brands pertaining to bakery items, dairy products, seafood, protein, condiments, pantry staples, ready-made meals, and beverage items. The company recently launched the foodservice e-distribution platform in the UAE, myBidfood, which allows customers to order anytime, anywhere. 

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