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Home > The Country > Agthia Group and Microsoft UAE join forces to enhance customer experiences with AI tools

Agthia Group PJSC, a prominent food and beverage company in the region, has entered into a Memorandum of Understanding (MoU) with Microsoft UAE, signifying a pivotal step in Agthia’s journey to becoming a regional digital leader in the consumer-packaged goods (CPG) industry.

Alan Smith, Group Chief Executive Officer of Agthia commented, “Our work with Microsoft will play a pivotal role in Agthia’s ongoing digital transformation, utilizing new tools to navigate the digital landscape and identify opportunities for market expansion, operational excellence and commercial success, while accelerating innovation and responsible, sustainable business practices throughout the FMCG value chain”.

The MoU encompasses several key initiatives, including the incorporation of Artificial Intelligence (AI) technologies into Agthia’s Water Home Delivery Contact Center to enhance customer service, the establishment of smart retail stores utilizing MS Dynamics Retail and POS solutions, starting with the Abu Auf brand, and the deployment of Microsoft Viva to elevate employee engagement and continuous learning, contributing to Agthia’s reputation as an innovative and engaging workplace.

Vanderlei Santos, Chief Digital Officer of Agthia added, “We are delighted to embark on this transformative journey with Microsoft that enables us to offer our customers a truly personalized experience, and we look forward to providing unparalleled value to our customers and employees, leveraging Microsoft’s experience and comprehensive suite of technologies. Consistent with our five-year growth strategy, this underlines our commitment to becoming a consumer data-driven organization through accelerating our digital agenda.”

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