Home > The Chef > Donate or redeem this Ramadan?

To celebrate Ramadan and the spirit of giving, Unilever Food Solutions is offering its customers a special promotion. Throughout the Holy Month, UFS will offer every customer who makes a purchase a chance to donate AED 5 to charity – Dubai Cares – or AED 5 cash back.

Average profitability rates drop during Ramadan as a result of the restriction on sales and consumption of food and drinks during the month. Seeing this not as a challenge but as an opportunity, Unilever Food Solutions decided to offer an AED 5 voucher back on every UFS case sold during the month of Ramadan in order to allow its customer the opportunity to redeem the money back and make a profit as oppose to a loss during the month of fasting.

“This year we decided to mark this important month with a unique promotion, and to create an opportunity for our customers to either give back during this time or boost their business” explained Lucas Dollfuss, Head of Channel Marketing – Middle East, Pakistan & Sri Lanka. “Our sales representatives can provide every customer with all the information they need to take advantage of this special promotion.”

For more details on this very special offer, simply visit:


Dubai Cares

Dubai Cares is a philanthropic organization working to provide children in developing countries with access to quality primary education. Education is a critical factor in every child’s development. Yet 57 million children around the world don’t go to school and a further 250 million cannot adequately read and write. Dubai Cares’ vision: To break the cycle of poverty by ensuring all children have access to quality primary education. Dubai Cares has programmes in 31 countries around the world and is reaching more than eight million beneficiaries.


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