Delektia, an innovative company in the Middle East’s frozen food industry, has been declared as ‘Voted Product of the Year 2022’
Voted Product of the Year, which operates in more than 45 countries around the world, with the support of their research partner Nielsen, guides consumers to the best new products available on the market.
This year, Delektia, an innovative company in the Middle East’s frozen food industry and a leader in the fully-cooked, frozen and ready-to-heat meals category, has been pronounced as ‘Voted Product of the Year 2022’.
Established in France in 1987, Voted Product of the Year conducts extensive customer surveys to assess products that stand out for market innovation and Delektia’s line of products, based on traditional Middle Eastern cuisine, was adjudged the winner.
In a short span of time since its market launch in September 2021, Delektia has gained leadership in the market through the use of carefully chosen recipes, where the brand has conducted over four years of research to perfect each one. These traditional Middle Eastern dishes are then packaged using blast-freezing technology to ensure the nutrient value is retained for long-term storage, ensuring freshness during consumption. Not only this, the products do not contain any additives and preservatives, offering consumers the chance for safe storage with a twelve-month shelf life.
Delektia’s top sellers include Dawood basha (meatball stew), Molokhia with chicken (mallow leaves), Lentil soup and Ruz with vermicelli (rice). The company has adopted a distributor-based go-to-market strategy and contracted Emirates Snack Foods (ESF) to sell products online and in over 300 supermarkets around the UAE and Oman. MEDICA has also recently been contracted cover the Jordan market.
Ziad Bushnaq, Managing Partner of Delektia, stated that to be Voted Product of the Year is a strong testament to the acceptance of their products by consumers.
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