Upfield, the world’s largest plant-based food company, calls for more plant-based options on menus worldwide with its #makeitplant campaign
Upfield, the world’s largest plant-based food company, will announce the launch of its #makeitplant campaign, at this year’s ongoing Worldchefs Congress & Expo 2022 at Abu Dhabi National Exhibition Centre (ADNEC). With the support of Violife, Upfield’s award-winning alternative to dairy cheese, the company aims to encourage and support the hospitality industry with the increasing demand for plant-based food.
A rise in flexitarians has seen people globally looking for more plant-based options, to not only reduce their climate impact, but also suit their dietary and allergy needs – be it dairy, gluten, lactose amongst many. Plant-based ingredients and meals are now readily available in supermarkets, but the restaurant industry is lagging, with limited menu options. The #makeitplant campaign aims to ensure consumers have tasty and nutritious food options inside and outside the home – without the need to compromise taste or performance.
The #makeitplant campaign aims to support and encourage chefs across the globe to focus on sustainable and dairy free alternatives by providing them with an expansive range of plant-based options for their menus. Junior and aspiring head chefs will also be educated about the importance of using plant-based ingredients in the kitchen to promote eco-conscious dining.
Reinier Weerman, General Manager – Middle East & North Africa, Upfield, stated that now is a pivotal moment, whereby people around the world need and want to change the way they eat; and thus, chefs can be at the forefront of this change by guiding their customers towards more plant-based food and showing that just because something is not dairy does not mean it cannot be delicious. He went on to explain that through the introduction of this campaign, they hope to help chefs expand their menus with plant-based, planet-friendly options.
According to Weerman, Upfield’s team of professionals will lead restaurants and chefs in the right direction to modify their menus and cater to all types of diners.
As a global plant-based company, Upfield is a top producer of plant-based spreads and cheeses, with more than 100 brands, including Violife, Flora, Rama, Blue Band, ProActiv, Becel, I Can’t Believe It’s Not Butter and Country Crock.