The Middle East is the second biggest market for European butter, in volume and value, after the United States. For the UAE only, the butter market is expected to grow at 3.6% in 2018 to reach a market value of $80.6 Million at the end of the year, according to World Dairy Situation, International Dairy Federation.
All chefs have incorporated butter in their recipes and foodies consider it as the centerpiece of their tables. But the undeniable asset of European butter is definitely its taste. Butter has pride of place in the best chefs’ kitchens, over 95% of French chefs assert that butter is essential in cooking and baking, and will soon become indispensable on every family table.
French dairy specialist, Francois Robin, presented the ‘Butter Kitchen’ at Taste of Dubai recently, accompanied by Chef Charles Soussin – who both came from France especially for the event to demonstrate the uniqueness of European butter and to discuss the increasing demand in the Middle East.