Food magazine like no other in the regional market
Every issue we will profile food distributors, understand their strengths and weaknesses, showcase new products they are bringing to the Middle East and identify how they can assist kitchens in creating unique dishes.
Award-winning UK soft drinks brand Gusto Organic is offering complimentary stock to support the UAE hospitality industry as venues adapt to changing market conditions The initiative is led by The Egg Consultancy, a fast-growing premium FMCG consultancy working with ethical challenger brands across the GCC. Through the programme, venues can trial Gusto
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Sponsored: Wales has a strong culinary heritage rooted in tradition and shaped by its diverse landscape, from rugged coastlines to fertile pastures that produce premium-quality ingredients. A clear focus on provenance and sustainability has earned Welsh producers consistent recognition, including 146 awards at the 2025 Great Taste Awards, with 98
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Sponsored: For fifteen years, Casinetto has been shaping how Italian and European ingredients reach kitchens across the UAE When Casinetto first launched, the goal was simple but ambitious: give chefs in the UAE access to the same quality ingredients they trust back home. Sourced with care, handled correctly, and delivered reliably,
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Sponsored: COFFEE PLANET UAE closed 2025 with 13 stores, more than 100 employees, over 500,000 drinks served and an expanded presence at major regional events As the brand marked more than 20 years in the market, its momentum this year was driven by footprint growth, team development and a sharpened focus
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Sponsored: As demand for responsible dining grows, Beyond Meat is helping operators with plant-based products built for modern kitchens When Ethan Brown founded Beyond Meat in 2009, his goal combined culinary problem-solving with a climate-driven purpose: create food that looks, cooks and satisfies like meat while leaving a lighter environmental footprint.
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Sponsored: Italtouch delivers premium Italian caviar directly from sustainable farms, combining decades of tradition with unmatched quality for chefs and restaurateurs In October, Founder Massimo Vidoni took two of Dubai’s top chefs, Sushi Master Chef Takashi Namekata and Chef Hisao Ueda of TakaHisa Dubai, on a visit to Italy’s leading caviar
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Sponsored: In the UAE’s thriving hospitality sector, JM Foods has become a trusted name for chefs and operators seeking reliable, high-quality ingredients For nearly three decades, the company has supported hotels, restaurants, and catering businesses across the Emirates, providing products and services that meet the highest standards. Founded in 1996 by
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Sponsored: In a world where food is both nourishment and experience, Qualiko stands as a culinary-driven poultry brand, offering premium, innovative, and tailored solutions for food professionals across the MENA region Built on a legacy of trust and quality rooted in Ukrainian farming excellence, Qualiko has evolved to meet the dynamic
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Silver Hill Duck is now available in Jeddah following a successful launch in Riyadh This expansion is a key step for the brand in growing its presence across Saudi Arabia. To mark the occasion, a special dinner was held at Shang Palace in Shangri-La Jeddah, where guests enjoyed dishes made with
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Markus Zbinden, the co-founder and CEO of AVANTCHA Tea, discusses how sustainability, innovation, and culinary integration are shaping the future of tea culture Visionary, innovative, and detail-oriented, Markus Zbinden’s foray into luxury tea was no accident. In 2014, he combined his passion for high-quality tea with an entrepreneurial mindset to establish
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Sponsored: At Gulfood 2025, fifteen Welsh food and drink companies will represent Wales under the Cymru Wales banner, aiming to boost exports and expand their presence in international markets One of the world’s largest and most influential food and beverage exhibitions is set to take place from 17-21 February 2025 at
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Sponsored: The UAE’s first Lescure Best King Pie Competition, organised by Lescure and ICCA, took place on December 5 and 6, 2024, at ICCA Dubai The event provided a platform to highlight the premium quality of Lescure, PDO Charentes-Poitou butter, a renowned product of the French group SAVENCIA, to the region’s
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On December 11th, the French Dairy Board hosted an exclusive dinner in Al Quoz, Dubai, bringing together professionals from the dairy industry, including importers, retailers, dairy brands, and renowned chefs from the UAE The event, set in an art gallery adorned with artistic photographs of cream-based desserts, offered an immersive experience
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Wild Idol, the luxury alcohol-free sparkling beverage brand, has partnered with Drink Dry, the UAE's first online marketplace for premium non-alcoholic drinks. This collaboration enhances Wild Idol's mission to provide high-quality alternatives to traditional alcoholic beverages, making its range of naturally alcohol-free sparkling wines more accessible to consumers in the UAE.
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Sponsored: Casinetto, a prominent supplier of premium Italian and European ingredients to the HoReCa (Hotels, Restaurants, and Catering) sector, has firmly established itself as a key player in the UAE’s foodservice industry With an extensive and diverse portfolio exceeding 3,000 items, Casinetto caters to the growing demand for high-quality, authentic products
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The Norwegian Seafood Council (NSC), in collaboration with the Norwegian Embassy in the Kingdom of Saudi Arabia, recently hosted an interactive cooking session with local chefs at the Hotel and Tourism Management Institute Switzerland (HTMi) in Riyadh The exclusive workshop was led by acclaimed Norwegian Chef Daniel Rouge, who focused on
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Sponsored: Bord Bia (Irish Food Board) is the Irish government agency that manages the promotion, trade development and marketing of the Irish food, drink, and horticulture industry Ireland has always been synonymous with lush green fields, fresh, clean air, and plentiful rain. This key natural advantage creates the perfect environment for
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Three decades ago, Joe Bassili had a visionary idea that laid the groundwork for what is now the esteemed Bassili. Co—a brand synonymous with quality and innovation in the culinary world Starting with salmon production and a modest smokehouse in Lebanon, Bassili.Co has since flourished into a diverse collection of establishments,
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Planted, the rapidly growing alternative protein startup in Europe, is poised to enter the UAE market by collaborating with a prominent Middle East foodservice distributor Established in 2019, Planted has experienced remarkable expansion across seven European countries, and its entry into the Middle East, starting with the UAE, aims to accelerate
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On December 6, the French Dairy Board hosted an exquisite dinner at Chez Wam restaurant The event was a tribute to the opulent and diverse flavours of French dairy cream, attracting key professionals from the dairy industry, including importers, retailers, dairy brands, and esteemed pastry chefs from the UAE. Renowned chef
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