Saturday, May 25, 2024
Home > The Distributor > Planted’s 100% plant-based meat enters the Middle East Market

Planted, the rapidly growing alternative protein startup in Europe, is poised to enter the UAE market by collaborating with a prominent Middle East foodservice distributor

Established in 2019, Planted has experienced remarkable expansion across seven European countries, and its entry into the Middle East, starting with the UAE, aims to accelerate growth and lay a foundation for future expansion into Saudi Arabia, Bahrain, Oman, and Jordan. Developed by entrepreneurs and scientists, Planted utilises proprietary structuring and fermentation technologies to craft plant-based meat with a commitment to natural ingredients and zero additives.


Planted’s transparent production process at its headquarters in Kemptthal, Switzerland, aligns with its status as a certified B Corporation, verified by B Lab Switzerland, ensuring high standards of social and environmental performance, transparency, and accountability.

Having garnered a positive reception at COP28 in the UAE, Planted’s products, including planted.chicken and planted.pulled, were integrated into menus at food trucks of renowned plant-based vegan restaurants, such as Wild & The Moon and Roots & Rolls.

In early 2024, Planted’s diverse product portfolio will be introduced across various sectors within the UAE foodservice market, including hotels, restaurants, cafes, QSRs, sub-distributors, wholesalers, entertainment venues, and independent operators.

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