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The UAE’s tea consumption has witnessed a steep rise in the last couple of years due to the growing population as well as an increasing focus on tea nutrition and fitness properties.

According to the Dubai Tea Trading Center, the country consumes about seven million kilograms of tea per annum with tea being the second most consumed drink in the country, only after water. Coffee consumption too continues to demonstrate a steady upward trend, registering a growth of 85% between 2010 and 2013. With a high consumption of tea and an expected 70% increase in coffee purchases in 2014, the UAE progressively holds its position as one of the region’s leading markets for these beverages.

As a larger variety of international and local chains open up their restaurants and cafes in the UAE, in response to the growing demand for tea and coffee, the International Coffee & Tea Festival will be back once again to highlight and support this growth within UAE’s lucrative hospitality industry. The festival will be held from November 12 to 14, 2014 at the Meydan IMAX Gallery in Dubai and will provide a one-stop destination showcasing all facets of coffee, tea, bar and café products, equipment and services, presenting a focused, industry-recognized platform in the Middle East.

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