Since the initial release of the Wisewell Model 1 in September 2022, users have utilized 500,000 litres of water, effectively averting the disposal of one million 500ml single-use plastic bottles
Through its groundbreaking “Liter for Liter” initiative, Wisewell is further making a tangible impact on global humanitarian assistance. Through its collaboration with [Splash], a prominent water-focused charity, Wisewell generously donates a matching portion of clean water to children in Africa who lack access to clean water, for every litre consumed by a Wisewell Model 1 user. The partnership contributes to the increasing number of children who now have access to clean drinking water in schools. Currently, Splash programming serves 1,000,000 users daily and is rapidly expanding.
“Picture one million plastic bottles lined up – they would stretch all the way from Dubai to Abu Dhabi,” says Sami Khoreibi, Co-Founder and Executive Chairman of Wisewell. “Each saved bottle signifies a step towards a sustainable future, reinforcing our dedication to reducing environmental impact. It’s an achievement that resonates with the ethos of the [Dubai Can] initiative, encouraging individuals to opt for refillable water bottles.”
Wisewell’s efforts contribute to a more sustainable UAE, fostering a global transition towards sustainable hydration – an initiative that takes on unprecedented significance amidst the escalating global water and environmental challenges.