Arada has invested AED60 million in Brooki Bakehouse, the Australian bakery brand famed for its viral social media following
The deal, carried out through Arada’s hospitality and entertainment division, marks Brooki’s first major external investment and will support its global expansion, starting in the UAE this year and in other markets in 2026.
Ahmed Alkhoshaibi, Group CEO of Arada, said: “This investment in Brooki Bakehouse reflects Arada’s commitment to creating meaningful lifestyle experiences that connect people through culture, food and design, as well as our track record of investing in and expanding best-in-class Australian brands overseas. Our investment will enable Brooki to scale its reach into new markets, particularly in regions where Arada operates, including the UAE and the UK, while strengthening its base in Australia.”
Following high interest from global investors and franchise groups, Arada was selected as Brooki’s partner for its shared focus on creativity, design and lifestyle-driven growth. Brooki currently operates five locations in Australia, with a Sydney Airport store opening this month. Its global potential was underscored last year when it debuted at a food festival in Abu Dhabi, drawing two-hour queues for its cookies.
Arada will open a series of Brooki Bakehouse pop-ups across the UAE from late November, including in Dubai, Abu Dhabi and Al Ain, followed by two flagship stores in early 2026. The investment aligns with Arada’s broader expansion into new sectors and markets, following its entry into the Australian residential market in 2024 and the UK in 2025.
Arada’s growing F&B portfolio includes Boost Juice, The Reformatory Lab, and a AED100 million joint venture with Tashas Group to open new restaurants across the GCC.
