Accor, in partnership with Investment Corporation of Dubai (ICD) and Valor Hospitality Partners, has announced the launch of a strategic six-hotel cluster at Deira Waterfront, expanding its presence within Dubai
Accor, Valor Hospitality Partners, and ICD have reinforced their partnership with the launch of a six-hotel cluster at Dubai Deira Waterfront under the Deira Enrichment Program. The 999-key development will be managed by Valor Hospitality Partners. It combines three existing Accor properties—ibis Styles, Aparthotel Adagio, and Mercure—with three newly branded hotels: Novotel, ibis Styles, and Mercure.
Officially opened on 1 April 2025, the cluster strengthens Accor’s presence in Dubai’s midscale and economy hospitality segment. The move also supports Valor’s regional expansion and commitment to operational excellence and financial efficiency.
“Focusing on strategic, sustainable and exponential growth is the driving force of our partnership with ICD and its wholly owned property developer Ithra Dubai,” said Julien Bergue, Co-Founder & Managing Partner – Middle East, AMEA at Valor Hospitality Partners. “This intensifies our firm commitment to the UAE and Dubai Hospitality Sectors, both well known for their innovation and excellence. The project also reflects our belief in our new slogan, ‘A Whole World of Local,’ which underscores our dedication to being closely connected to our partners and communities in the UAE, the Middle East, and wherever we operate.”
For Accor, the expansion aligns with its long-term vision for the Middle East, Africa, and Asia Pacific. “Strengthening our collaboration with ICD reaffirms our commitment to sustainable growth with trusted partners. By integrating these properties under the Accor umbrella, we are reinforcing our alignment with the UAE’s vision to enhance tourism and hospitality infrastructure in key districts. This expansion also reflects the increasing demand for quality midscale and economy accommodations in Dubai, catering to a diverse range of travelers.” said Paul Stevens, Accor’s Chief Operating Officer, Premium, Midscale & Economy brands for Middle East and Africa.
The collaboration underscores a shared commitment to sustainability, operational excellence, and local talent development, while reinforcing Accor’s growth plans in the Middle East and Valor’s deepening footprint across the UAE.
