Tuesday, June 25, 2024
Home > The Season > Saudi Food Show returns for its second edition

Building on the phenomenal success of its inaugural 2023 edition, the second Saudi Food Show – the largest global F&B sourcing event in the Kingdom – promises to surpass the first on every level. Taking place from 21-23 May at Riyadh Front, this year’s edition will feature a significantly larger number of exhibitors, buyers, and expert speakers, along with debut features, as Saudi Arabia continues to lead the F&B industry from its preeminent regional position.

Trixie LohMirmand, CEO of KAOUN International, commented: “As the Saudi F&B industry expands and evolves, so we have taken The Saudi Food Show to a record scale for its second edition, on the back of outstanding levels of business transactions from the last edition, with tremendous new orders.”

Saudi Food Show

This year, over 1,000 exhibitors, more than double the number from the inaugural edition, including industry giants like Pepsi, Almarai, and Savola, will participate, with 94% of them coming from outside the Kingdom, making it a truly global showcase.

The Saudi Food Summit will return, offering invaluable expertise and actionable insights into the Saudi regulatory landscape and regional F&B trends through engaging talks and dynamic panels featuring over 90 government representatives and industry leaders. The Summit will explore strategic initiatives to expand the Kingdom’s F&B industry in line with Vision 2030, delve into the evolving F&B retail landscape, and introduce Saudifoodpreneur, a series of workshops designed to empower Saudi entrepreneurs to scale their businesses.

The event will also feature Top Table Saudi, bringing together over 80 renowned international and local chefs for masterclasses showcasing innovative techniques and cuisines. The YouthX Saudi Young Chef Challenge, in partnership with the United Nations Environment Programme, will empower young chefs and raise awareness about food waste, with teams competing for a chance to participate in the international finals at Gulfood 2025.

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