The 41st edition of HostMilano – the global hospitality event organised by Fiera Milano, saw more than 200,000 visitors attend the five-day event in October 2019.
The statistics show an 8% increase in attendance compared to 2017, confirming the shows most successful edition yet. More than 40% of visitors at the 2019 show hailed from 171 countries, from European nations to those as far-flung as the Fiji Islands and Nicaragua.
“The extraordinary results of this edition of Host confirm how valid the strategy of Fiera Milano is, namely to focus on making its events international reference hubs,” said Fabrizio Curci, Managing Director and General Manager of Fiera Milano Spa.
During the event, attendees witnessed worldwide previews of technological innovation and out-of-home trends and consumer styles, thanks to the large number of novelties presented by Italian and international exhibitors. Many of these are set in context, often design-based, which “illustrate” how the products accommodate the users’ desires. A propensity to storytelling which is reflected in the dynamic following on social media: the Instagram accounts connected to the trade fair registered more than 650 contents (including posts and Instagram stories), exceeding 1.1 million single users.
Host 2019 also proved to be a unique opportunity also to share expertise and experience, thanks to a schedule of over 800 high-profile events dedicated to training and informing attendees on issues such as sustainability and technologies, including Artificial Intelligence or the Internet Of Things. All of this, plus exciting competitions, demonstrations and show-cooking with star chefs, experts and masters of various disciplines.
The next edition of HostMilano will be hosted at Fiera Milano, from 22nd to 26th October 2021. Click here for more details.