Fairmont The Palm has appointed Merima Allen as its new Director of Marketing & Communications, effective 24 August 2026
Bringing more than 18 years of experience across strategic marketing, public relations, hospitality and brand development, Allen joins the Dubai property following senior roles with leading international hospitality groups across the UAE, Oman, Qatar and Serbia.
Allen has extensive experience within the Accor family, most recently serving as Director of Brand Marketing & PR at Ennismore, where she supported 25hours Hotel Dubai One Central. Her previous leadership roles include positions with Radisson Hotel Group, Minor Hotels and Marriott International, where she led marketing and communications strategies across diverse properties and markets.
In her new role at Fairmont The Palm, Allen will draw on her expertise in brand development, strategic communications, public relations, budget management and data-driven marketing. Her career has also focused on building distinctive hospitality brands, developing strategic partnerships and delivering commercially driven marketing initiatives.
Allen holds a BA in Ethnology and Anthropology from the University of Belgrade, as well as a professional certificate in Bar Management from the International Bartenders Association.
Her appointment comes as Fairmont The Palm continues to strengthen its brand and communications strategy, with Allen bringing extensive regional hospitality experience and a focus on storytelling, partnerships and brand-led marketing.
