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Home > The Country > Introducing ExploreTECH, a platform for the hospitality and travel industry

ExploreTECH is an innovative marketplace that aims to provide numerous benefits for the MEA’s hospitality and travel industry


A digital marketplace for the MEA’s hospitality and travel industry, ExploreTECH is a platform that provides a channel for suppliers to gain a boost in audience engagement and to generate leads.

Founded by Antoine Medawar, Mona Faraj and Ralph Melis, ExploreTECH is the only one of its kind that uses both English and Arabic. The platform serves as a central resource for information on technology solutions, as well as consulting services delivered by subject matter experts on how to advance and grow a businesses

The brand has set out to drive forward the digital transformation of the entire MEA hospitality and travel industry, with a user-friendly platform that allows users and service providers to work together to develop digital strategies, positioning the platform as a leading Blue Ocean marketplace of the future.

The platform serves as a unified source of information for multiple vendors, allowing buyers to access the latest tech solutions that complement or further develop their strategic goals. Buyers can also access verified user reviews and conduct a comprehensive vendor comparison for informed decision making. Moreover, Buyers receive the latest content and information in one convenient location. ExploreTECH also provides buyers access to a global network with established vendor relationships that can deliver turnkey implementation and on-demand project support based on their requirements.

In addition to increasing visibility and expanding their market share, vendors on the platform have the opportunity to improve customer engagement and enhance their customer experience.

The subscriptions are divided into four tiers so that every tech provider can find a subscription that meets their needs, whatever their current market penetration level. Subscribers are provided with several core benefits, including improving vendor-customer engagement, providing a product comparison tool and allowing users to request product demos.

Vendor subscribers have the ability to host product training for qualified buyers, capture user reviews, spread awareness with social media content and receive localization services of content for those who do not have Arabic versions of their product content.

Ralph Melis, Managing Partner of ExploreTECH, stated that the platform can accommodate thousands of vendors and buyers, thus being able to meet customer demands quickly. Antoine Medawar, co-founder of ExploreTECH, added that their mission is to develop a more modern era of digital transformation by educating buyers and sellers about the benefits a unified platform can offer to both parties.

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