Majid Al Futtaim has launched its SHARE rewards programme in Saudi Arabia, expanding its flagship loyalty platform into the Kingdom
SHARE is a digital loyalty ecosystem that connects shopping, dining, entertainment and lifestyle experiences in one platform. Through the SHARE app, members can earn and redeem points, access offers and unlock personalised rewards across Majid Al Futtaim’s brands and destinations. With the Saudi launch, SHARE points can now be used across Majid Al Futtaim’s network in both the UAE and KSA, allowing members to earn and redeem rewards across markets.
At launch, the programme is available across participating brands including Carrefour, VOX Cinemas, Magic Planet, AllSaints, lululemon, THAT Concept Store, Abercrombie & Fitch, Hollister and Crate & Barrel, alongside other lifestyle brands. The programme covers more than 65 brands and over 15 retail destinations.
Darren Taylor, SVP SHARE Rewards and Customer Solutions, commented: “SHARE has evolved into far more than a rewards platform, it is our digital destination for customers, bringing together our brands, experiences and services into one connected ecosystem. Launching SHARE in Saudi Arabia marks an important step in how we create everyday value, deepen personalisation and build long‑term relationships with our customers. As SHARE continues to grow, it will unlock even more ways for people to earn, redeem and enjoy meaningful experiences across our portfolio.”
Customers can use their digital SHARE ID in the app to earn points at participating locations, upload receipts from stores and restaurants across Majid Al Futtaim destinations, and access personalised promotions. The platform removes the need for a physical card, allowing users to manage points, offers and account details in one place.
The Saudi launch also introduces flexible payment options, including Buy Now, Pay Later through Tabby.
Further features are planned for 2026, including raffles, tiered membership benefits, cross-market points exchange, affiliate partnerships, gift cards and a co-branded credit card.
SHARE currently serves millions of members across the region. Customers in Saudi Arabia can download the SHARE app on the App Store and Google Play Store to start earning rewards.
