Thursday, September 11, 2025
Home > The Distributor > Qualiko: Elevating poultry solutions with culinary expertise across the MENA region

Sponsored: In a world where food is both nourishment and experience, Qualiko stands as a culinary-driven poultry brand, offering premium, innovative, and tailored solutions for food professionals across the MENA region

Built on a legacy of trust and quality rooted in Ukrainian farming excellence, Qualiko has evolved to meet the dynamic needs of B2B operators, distributors, foodservice channels, and retail partners seeking consistent, high-quality poultry products.

As one of the region’s fastest-growing poultry brands, Qualiko does more than supply meat; it enables menus, empowers chefs, and inspires culinary creativity. At the heart of its approach is a deep understanding of how chefs, food developers, and operators work. The portfolio includes tenderised breast fillets for juicy, consistent grilling, chef-friendly marinated strips for quick-service formats, calibrated pieces that reduce prep time, and pre-cooked items such as roasted chicken wings and crispers that combine convenience with craveability.

“We’re not simply selling chicken; we’re solving operational challenges through culinary solutions that improve margins, consistency, and flavour,” says Eugene Levterov, Head of MENA sales at MHP; the entity behind the local marketing and distribution of Qualiko brand in the MENA region. “Understanding regional palates and operational dynamics is our strength. Whether it’s GCC operators seeking flavorful shawarma or specific QSRs preferring pre-breaded tenders, Qualiko adapts. We develop solutions in direct response to feedback from chefs, foodservice buyers, and local partners,” added Levterov.

“Our mission at Qualiko is to bring innovation to the poultry sector while keeping chefs and consumers at the core. The MENA market is strategic for us, and we’re proud to be a partner that delivers not just product, but confidence,” added Halim Saba, Head of Marketing at MHP.

Qualiko offers an extensive range of products, including frozen poultry, whole chickens, individual cuts, and convenient food solutions. Every product is crafted with strict adherence to global safety and quality standards, including Halal certification, ISO 22000, and HACCP-compliant processes. Qualiko’s fully integrated operations, from feed mills to processing plants, ensure traceability, freshness, and superior texture in every product they deliver.

From sourcing to culinary expertise, Qualiko continues to set the standard as a trusted poultry partner across the MENA region. With products designed for both performance and flavour, combined with a commitment to service and innovation, Qualiko is ready to support chefs in their next culinary creation.

To learn more, click here to contact Qualiko’s regional team.

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