FIX Dessert Chocolatier hosted a two-day community activation at Kite Beach from 9–10 May in partnership with Careem, bringing together a group of UAE-founded hospitality and lifestyle brands
The “Messages from the UAE” initiative collected nearly 6,500 public submissions, which were displayed as a digital word cloud installation. Participating brands included Humantra, Parker’s, SALT, Bake My Day, Somewhere, Kumo, and House of Habanero, alongside fashion, beauty, and wellness concepts. The activation highlighted the continued rise of collaborative campaigns among UAE-born brands across the hospitality sector.
Sarah Hamouda, Co-Founder of FIX Dessert Chocolatier commented: “Chocolate has always had a beautiful way of bringing people together. It’s this spirit that inspired our ‘Messages from the UAE’ initiative, and we are so humbled by how many came out to pause, share a few words, and feel part of something bigger this past weekend. It’s even more special that we could share this moment with other incredible UAE-born brands, in a powerful reminder of community support.”
Bassel Alnahlaoui, Chief Business Officer at Careem added: “The UAE is our home, and standing with this community is second nature to us. Together with FIX, we were proud to be part of this hugely successful celebration at Kite Beach, honouring the unity and positivity that define this country. It was a beautiful moment to come together and share our gratitude for a place that gives us so much.”
