Sponsored: The Artesian Series by ABG Australia is redefining what premium beef means across the high-stakes culinary scenes of Dubai and Abu Dhabi
In a market where diners expect precision, The Artesian Series by ABG Australia has become a trusted resource for executive chefs who demand more than standard cuts. By combining traditional Australian farming with advanced agricultural science, ABG Australia delivers a product tailored to the demands of the HORECA sector.
At the core of the series is its refined marbling profile. The intramuscular fat has a lower melting point, allowing the beef to baste itself during cooking. This results in a rich, buttery texture and deep umami flavour, making it a staple in the UAE’s leading five-star kitchens such as Fargo de Chao, Open Frame Kitchen or First Collection Hotels. From tenderloin to highly marbled ribeye, each cut delivers a consistent, well-rounded finish.
The Artesian Series is also gaining traction in professional smokehouses. These cuts perform reliably under low-and-slow cooking, with fat rendering evenly to retain moisture and flavour. The range includes versatile, chef-friendly cuts such as picanha, bavette and flank, enabling kitchens to balance creativity with cost efficiency while reducing waste.
Consistency underpins the brand’s value to its B2B partners. A DNA-verified traceability model ensures uniformity in size, grade and flavour throughout the year. This level of transparency gives procurement teams confidence that dishes will remain consistent, regardless of seasonality. For operators in the UAE, the Artesian Series represents not just quality beef, but a dependable standard that supports both creativity and commercial performance.
The Artesian Series is part of the Meat & Livestock Australia MLA programme and is exclusively distributed across the GCC by JM Foods.
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