Al Ain Farms Group AAFG has launched Al Ain Farms Kefir, the UAE’s first locally made authentic kefir, produced using fresh local milk, traditional fermentation methods and real kefir cultures.
Made with a proprietary blend of more than 12 probiotic strains, the fermented dairy drink delivers kefir’s distinctive tangy taste, a key characteristic of the centuries-old beverage. The launch comes as interest in functional fermented foods continues to grow, with consumers increasingly seeking products that support overall wellbeing. Unlike the smoother texture of laban or yoghurt-based drinks, kefir’s natural tanginess is central to its authentic taste and heritage.
Milana Boskovic, Chief Marketing and R&D Officer at Al Ain Farms Group, said: “When we set out to develop Al Ain Farms Kefir, we wanted to stay true to the authentic kefir that consumers know and recognise from around the world, while making it more accessible through local production in the UAE,” she said.
She added: “Whether consumers are discovering kefir for the first time or already know it well, we wanted them to experience it as it was meant to be. The range was developed using specific trade skills of fermentation with authentic kefir grains – a knowledge that comes from best practices in countries that have a long-standing kefir tradition. This has helped us develop and launch the distinctive taste and benefits of first true kefir in UAE market.”
Built for gut health, Al Ain Farms Kefir is made using a proprietary blend of more than 12 probiotic strains. The product was also tested among consumers from CIS and Eastern European communities familiar with traditional kefir, scoring 4.7 out of 5 for taste authenticity and recording a 71% high consumption rate.
Al Ain Farms Kefir is available in three varieties: Original, Strawberry and Blueberry. It is stocked at Carrefour, Lulu Hypermarkets and Supermarkets, Amazon, noon, talabat and ADNOC service stations across the UAE.
The launch expands Al Ain Farms’ range of health-focused dairy products, catering to growing consumer demand for functional food and beverages.